There are many factors which you must consider before you decide on where to locate your business. It is not an easy task to build a business. The location of your business can have a great impact upon its profitability. Therefore, you need to put in serious thought prior to investing in the infrastructure of your company. Where you decide to put your business will directly affect its sales especially if we assume that the people around your business will be your primary customers. It would be advantageous to place your business in an area where its primary customers already live.
When it comes to choosing your business’s location it is simply not enough to search the web for New York Office Space. You really need to buckle down and perform your due diligence. Research the area you initially are interested in. Use market data to find demographic information for the area. This step is key since initially the people surrounding your business will most likely be the ones to utilize it. Next check for real estate which meets the criteria you need. Answer these simple questions; Can the space provide you with the real estate necessary to perform your business’s basic needs. Will the cost of renting or owning this space be affordable and fit within the margins of your business plan? Will this space offer your business room to grow should it take off? Are the amenities necessary to conduct your business within a reasonable distance? These are basic guidelines to get you brainstorming. They are not meant to be a checklist. Only you know the order in which to prioritize these questions since only you will understand your own business plan.
Even if you are a complete recluse, chances are you will still come in to at least minor contact with the neighbors surrounding your business. This is an important factor to consider. Even if the rent is incredibly low will the neighborhood be safe enough for you to conduct your business or will you simply be afraid to go about doing what you need to do. If this particular instance isn’t an issue for you then consider whether or not the neighbors will be gracious. Will they be happy and willing to accept your business’s entry into their neighborhood, or will they cause problems for you every step of the way? Some people think that this is impossible to tell prior to living in an area however, it is in my experience that with the proper scouting you can prevent problems such as these before they even arise. Feel free to enter the neighborhood you are inspired to join at different times throughout the day and different days throughout the week. Notice the different people and their schedules. Pick out individuals who may pose a problem and attack it directly with conversation. It is best to break your comfort zone and be proactive with this since it can only save you frustration in the future.
Finally consider every aspect of the move as if you were doing it now. Break it down mentally step-by-step. Consider the time, energy, and cost of the move. Firstly is it even possible? If it is possible are you willing to put in the time effort as well as pay the price of the move. At this point if you are on the fence about the move this extra deductive reasoning may just push you in one way or the other.
I have never been one to do anything on impulse especially something of this magnitude. This is why it is imperative to plan before committing. There could be nothing more detrimental to your business then choosing the wrong location. Therefore, if you treat this choice as a foundation and basis which you build your business upon your chances of success will be greatly increased.
by: Walter Bodell