A new 24-hour entertainment radio station targeting the Filipino community in the UAE was launched earlier this week.
At 5am on June 6, 2015, Wow 107 FM launched its regular broadcast and, according to its head of programmes, the channel opened to phenomenal listener response to its launch day contest, giving out gold coins every hour.
“It is a sound of the Filipinos in the UAE,” said Mike Fernando, head of programmes, Wow 107 FM.
Before the new station was launched, Tag 91.1 from the Arabian Radio Network was the only Tagalog radio station targeting the Filipino community in the UAE.
“We are on air from Sunday 5am. The Filipino community is a growing expatriate community in the UAE. It is a station Hatid ng Pilipino, Para sa Pilipino – delivered by Filipinos, for Filipinos,” said Fernando.
Filipinos love fun and music and we felt the need for a second radio station in the UAE for the community. In addition to Tagalog and English music, we have one hour news broadcast,” said Fernando who runs the morning show (5am – 9am) bueno mano with Mike Fernando.
The new station is part of Impraza Media Net, operated and managed by Malar Global Network, a network operating and managing Radio Salaam 106.5 (Tamil), Radio Me 100.3 (Malayalam) and Radio Hello 89.5 (Telugu).
“The main challenge for a new radio station is to attract as many listeners and maintain that relationship so that they keep coming back to us,” said Fernando.
“Our programming is exactly in the same pattern that a Filipino would listen to in the Philippines. Only the advertisements and commercials will be local, but everything else will sound like Filipino radio stations like ABC –CBN and GMA networks in the Philippines,” he noted.