Twitter announced on Wednesday plans to set up an office in Dubai, the social media platform’s first in the Middle East and North Africa.
Shailesh Rao, Twitter’s vice president of Asia Pacific, Latin America and Emerging Markets, made the announcement during the ongoing Arab Social Media Influencers Summit in Dubai.
“Mena is a key strategic market for us and our new Dubai office will serve as the focal point to help our development across the region,” Shailesh Rao said during the summit.
“Dubai is a regional hub for many brands and advertising agencies and we are excited to build a team on the ground here who can work with partners directly, helping them get the most out of Twitter,” he added.
Rao also made the announcement on Twitter.
Shailesh Rao @shaileshrao
So excited RT“@TwitterMENA: Twitter is coming to Dubai. announces plans to open @TwitterMENA’s first office in the region at #ARABsmis”
The social media micro-blogging platform is massively popular in the region, with Saudi Arabia, Egypt and the UAE having the largest number of users.
The number of active Twitter users in the region has grown steadily to 5.8 million at the last count last year 2014 by the Arab Social Media Report, while worldwide there are about 288 million monthly active users, according to Twitter.
Organized by UAE Vice President, Prime Minister and the Ruler of Dubai Sheikh Mohammed bin Rashid al-Maktoum, ASMIS has brought together social media experts from Arab countries and across the world.
According to a statement from the Dubai government’s media office, Sheikh Mohammed has decided to turn ASMIS into an annual event, in response to the big reception and level of participation this year… see more