Marketing, marketing, marketing. Everyone wants to know just how it is done, and most importantly what it does for the customer. In decades before the 2000s, people and businesses marketed themselves and their products and services the traditional way. You had to set an in-office appointment and if the office was across the country then that’s where you had to go. There were no cell phones and telephones were expensive. We are in a different age now, and so in this article we will be discussing the topic of thought leaders and their marketing insights, which can be tracked by target market analysis.
Thought Leaders Marketing Insights
A thought leader is no different than you and I. The main difference is that they have been doing this for a long time and have thus created a large following of people who resonate with their messages. Oftentimes these messages are very simple, like don’t overspend, have bigger goals, etc. Some of the most influential thought leaders in the world right now are some that you may know like Deepak Chopra, Oprah, Steve Harvey, and other lesser known people like Gary Vaynerchuck and Grant Cardone. Though their messages and life stories vary, they all have something in common and that is that they are GREAT at marketing themselves and their businesses.
But how do they do this, and what insights can you get from them? First understand that behind a person you admire is a whole team of people helping them out. If they were doing everything by themselves they wouldn’t be doing what they are doing because it would simply take too much time and effort and they would implode. So, insight #1: GET A TEAM. The second thing they do is they create large amounts of content and the best way to put anything into the eyes of thousands of people is via video. If you look at these thought leaders, you will find that their social media accounts are 90% or more, filled with video. So, insight #2: CREATE LOTS OF VIDEOS. Gary V. states it in his own words basically saying that the more videos you make and the more content you create, the higher the possibility that you will create something “viral” or great.
Grant Cardone is someone that I and millions of other people consider a mentor because he has actually done and continues to do what he says. Every year for three years now, he has hosted and brought some of the most influential speakers to his 10X Growth Con. He says that the reason he puts so much time, effort, and money into an event like this is not for the people, but for himself. So, insight #3: BE SELFISH, AND GET AROUND GREAT PEOPLE. This is exactly the way he says it too. You need to be selfish from time to time and leverage great people who can then cross-pollinate your marketing and your message to their audiences and vice versa. If you weren’t “selfish” and never reached out to great people, then you would be being selfish because you’d be stopping a flow of energy that could have become something much greater.
In conclusion in this article we discussed the topic of marketing insights and provided some examples that are seen on social media from today’s top thought leaders. These people are actually making a change in the world and have created affluence for themselves along the way. Yes, there are hundreds of insights we can get from each of these individuals, but the most important are to create a team, make lots of video content, and be selfish by surrounding yourself with great people.
If you want to make a change in your world and of those around you, you need to market yourself and your products or services. The only way to make a change in the world, is to change yourself first.
by: Walter Bodell