The automobile industry is highly competitive and while there is a range of parameters available for automakers to be ranked and evaluated on such as the ratio of sales, social media presence, popularity among the consumers and so forth, the criteria of having a consumer-centric approach is truly what makes one automobile manufacturer more valuable than the other and that is where the role of automotive technology comes into play. In their pursuit of offering the most convenient and comfortable driving experience to the users, the leading automobile companies are investing fortunes in R&D to improve their manufacturing technology.
When it comes to cutting-edge technological advancements, Toyota Motor Corporation is changing the face of the global automotive landscape with its continuous endeavors directed at safety, fuel efficiency, comfort, and efficient mileage in vehicles. As one of the leading multinational automobile manufacturers across the globe, all Toyota showrooms abide by the international standards and are a testament to Toyota’s commitment to producing the most innovative yet reliable automobiles in the market. Let’s elaborate on the reasons why Toyota has the best automotive technology in the world.
1 – Pioneer of Hybrid Technology:
There’s no denying the fact that Toyota enjoys a longstanding reputation for introducing hybrid technology to the world. An incomparably powerful combination of petrol engine, electric generator, electric motor and power control unit amalgamated into Toyota’s groundbreaking Hybrid Synergy Drive delivers greatly fuel-efficient performance and also helps reduce carbon emissions. According to Fortune Magazine’s Change the World List (2017), Toyota has secured 8th position among the 50 companies for its efforts towards environmental sustainability through continuous advancements with respect to adapting eco-friendly technology for vehicles.
2- Unparalleled Reliability:
As much as the automobile giant likes to keep up with the latest technology in the industry, it does so while playing it slow and safe. Instead of bombarding the vehicles with continuous upgrades, the first priority is to test its impact over functionality and overall user experience and the ultimate result is what Toyota is largely renowned for: Producing exceptionally reliable cars that are built to last long-term without needing any major rectifications. For example, Toyota Land Cruiser has been claimed by the company to have a life expectancy of 25 years!
3- Upgraded Safety Technology:
Safety is a foremost priority for Toyota and therefore, the company is dedicated to improving the technology employed to ensure vehicle safety and minimize the chances of casualties from road accidents. Toyota Safety Sense is a prime example of this goal. This advanced safety technology is a fully-integrated system of five core technologies including a highly-efficient pre-collision system to alert drivers about the vehicles ahead on the road, lane departure alert to indicate the driver when the vehicle is likely to drift from its lane, automatic high-beam to maximize visibility to enable easy driving at night, road sign assist to indicate important information like the speed at which the vehicle is operating, pre-collision system with pedestrian detection to alert the driver when there’s a probability of collision with a pedestrian and adaptive cruise control to keep the car at a predetermined distance from the vehicle ahead.
4- Automated Driving Vehicles:
Taking a step forward to revolutionize the automobile industry for the better, Toyota is reshaping the concept of mobility through automated driving. As a fundamental proponent of offering the safest driving experience to people, reducing the risks of traffic mortalities, injuries and environmental harm, the manufacturer is involved in extensive research to develop vehicles equipped with automated driving technology to adequately avoid potential crashes among the vehicles and the resultant harm to lives or atmosphere.
In sum, while there’s a cut-throat contest in the global automotive industry to secure the top positions in terms of either or all of the standards described in the beginning of the blog, the primary takeaway from this brief read is that to be the best is not only a matter of having an all-embracing approach to new technology but rather a matter of thoughtful cost-benefit analysis in terms of practicality as well and with that being said, when it comes to futuristic thinking and smart use of technology, there’s none parallel to Toyota!
Author Bio: Kamil Riaz Kara is a digital marketer and blogger. As a writer, he wrote numerous articles on business, technology and marketing. Presently associated with digital marketing agency in Pakistan named Digital Eggheads.