Korea: Cosmetic surgery ad triggers controversy

12 years ago | Posted in: Health | 1510 Views

A Seoul-based modeling agency has advertised that it is looking for people wanting free cosmetic surgery.

There is one condition — patients should allow the related clinic to use photos of their faces and bodies, both before and after the surgery, for online ads for three years.

The agency sent out emails, saying it was recruiting both male and female cosmetic surgery models aged from 20 to 29.

The advertisement says that in order to apply, one needs to send in pictures of their face seen from the front and side as well as a picture of their whole body. It also requires close-up photos of the part of the body that the person wishes to get surgery on.

The clinics that will conduct the surgery are five of the well-known ones in the wealthy Gangnam district, where such clinics are concentrated.

Applications have been flooding in.

As the explicit “before-and-after” form of advertising has become widespread, cosmetic surgery clinics are turning to attracting customers who are willing to be “models” for them.

Using cosmetic surgery models is no longer an unfamiliar idea, with it having become a frequently searched term on search engines. When typing in the term, various related keywords pop up including clinics that are recruiting them.

People are showing keen interest. Trails of comments are following advertisements online, with many of them only viewable for the person who posted the ad.

“If I were selected as a model, I would have nothing more to wish for,” said a comment below a post recruiting volunteers.

But while it may seem like a golden opportunity for some, others are cautious about the idea of pictures of their faces spreading throughout the Internet.

“Although I am interested in getting surgery, having to expose pictures of myself is a turnoff,” another comment said.

Many people express negative views about the whole cosmetic surgery boom and “lookism.”

“Having society promote cosmetic surgery so explicitly does not seem like a positive phenomenon. I hope more people can learn to love themselves the way they are,” a blogger posted.

 

 

ref: http://www.koreatimes.co.kr

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