Lady Gaga has been toppled off her throne as the most popular and influential person in social media by teen favourite Justin Bieber.
Lady Gaga has topped the ‘starcount’ chart since 2010 Justin Bieber overtook Mother Monster to claim the title.
Starcount is the world’s only definitive measure of global social media popularity, adding up all 11 biggest global social networks to create a Starcount Score and create daily global leader boards.
At 18 years old Justin Bieber is the most popular and influential entity in the world across global social media sitting on the #1 spot in Starcount’s prestigious Global All Time Chart ahead of the likes of The Walt Disney Company #4, Barack Obama #12, Cristiano Ronaldo #16 and Coca Cola #18.
Justin Beiber is managed by Scooter Braun who is fast becoming the ultimate social media manager propelling his artists careers into the social stratosphere.
In addition to managing Bieber, Braun looks after Psy the Korean Pop sensation who recently broke Bieber’s record for the most views of a video on YouTube ever and Carly Rae Jepsen who has risen to fame after her song ‘Call Me Maybe’ went viral and now has over 357 million YouTube hits, a lot of which was accredited to a viral take on her video featuring Justin Bieber and his girlfriend Selena Gomez.
Justin Bieber’s recent surges on social media have helped dethrone Lady Gaga and she now slips to second place.
Bieber has risen by almost 600,000 Facebook fans compared to Gaga’s 160,000. Justin Bieber is behind on total fans though, with 48.8 million, while Lady Gaga has 54.2 million Facebook fans.
Lady Gaga has been the Queen of Twitter since overtaking Ashton Kutcher, Barack Obama and Britney Spears over two years ago.
However, Bieber is edging closer to the coveted top spot, with over 315,000 new followers in the last week, taking his total up to 31.3 million followers. Meanwhile, Lady Gaga has increased by 208,000 followers in the last week and has a total of 32 million followers. Thanks to his Beliebers, even the simplest of tweets is retweeted tens of thousands of times, whereas Gaga’s Twitter account has been much less active in recent weeks, with fewer retweets.
In addition to Facebook, Twitter and YouTube, Gaga has profiles on Google+, VKontakte, Renren and Orkut and Bieber has profiles on Sina Weibo, Mixi, VKontakte, Renren and Orkut. Starcount aggregates data from the 11 biggest networks to reflect the truly global nature of social media. *See here for a full list and calculation of the score.
Justin Bieber has competition from others, including third place Rihanna, the Queen of Facebook with over 63.8 million fans.