In this exciting article, we’re going to delve deep into new technologies that will assist your small business. From stunning security measures to technology that will help capture leads, we’ve scoured the web for the most interesting tech ideas on the market.
Since my business has been fighting to beat our competitors for two decades, we’ve learned which technologies are worth the investment.
We’ve invested funds into the fastest computers and the coolest gear. We’ve put a lot of funds into technologies that have been carefully designed to assist with our marketing and advertising measures.
In terms of practical technologies to protect our business, we’ve invested money into various security measures that have protected our physical location from a variety of threats.
Take a look through this list to see where your business needs to improve.
List of the Top 8 Technologies That Every Small Business Needs
- Tech Need #1: Top-Notch Video Surveillance Measures
If you are worried about something happening to your business when you’re not around, it’s a great idea to invest in video surveillance equipment. High-quality video cameras will relay live feeds to your remote location, and you could even purchase outdoor cameras that have microphone capabilities. This article from the Balance Small Business, claims that most break-ins occur at the front door.
- Tech Need #2: Additional Security Needs
In addition to installing the best security cameras to keep your physical location safe, it’s a good idea to invest in a few different state-of-the-art security products. If you’re on a tight budget, you could pick up some affordable glass break sensor. This type of technology is designed to warn you when there is a problem at your shop.
- Tech Need #3: Digital Advertising
In order to find more business leads to keep their sales teams satisfied, many small business owners incorporate advertising techniques into their marketing mixes. Take time to create the perfect ads for your business on social media, or create ads that appear on search engines.
- Tech Need #4: Search Engine Optimization
According to HubSpot, more than 64 percent of marketers invest in online search optimization. Don’t miss out on opportunities that your competition is using to achieve more organic searches from online shoppers.
- Tech Need #5: New Web Developments
It’s one thing to invest money into advertising and search engine optimization, but your business needs to incorporate a solid web development strategy in order to remain relevant. This type of technology creates a virtual storefront to give your products a chance to be seen by the people that will want to purchase them. A good strategy is to have a website that contains blogs and articles that relate to your products.
- Tech Need #6: Breakroom Technology
Your employees need a fun, exciting place to keep them motivated about coming to the office. In terms of new technology for your business, you’ll make everyone happy by purchasing a high-quality coffee machine. Be sure to have options for non-coffee drinkers, such as an electric tea kettle.
- Tech Need #7: Top-of-the-Line Internet Security
According to an article from Computer World, the FBI conducted research to find that 85 percent of the computers they surveyed had been breached. It’s essential for small business owners to take digital security risks into account.
It’s especially important when your business is dealing with a lot of personal data. Don’t be responsible for losing valuable information. Your customers will be grateful that you’ve improved your internet security measures.
- Tech Need #8: Wireless Keyboards and Mice
Although your sales team might feel comfortable working on their phones, they’ll be more productive on a fast computer. In addition to hooking up sophisticated computers around the office, you should purchase wireless accessories to make computer work more enticing to your employees.
Advantages and Disadvantages of Incorporating New Technology
- Advantage: New tech growth might help capture organic business leads that will set you apart from competitors.
- Advantage: Investing in new technology will keep the internal structure of your business running smoothly.
- Disadvantage: Some new technologies might sound enticing, but you should be careful how much of your funds are hedged on technology that is untested.
by: Donna Johnson