Grabbing new customers is a wonderful thing, but it isn’t the end of the efforts that you should make. No, you should continue to “wine and dine” your newest customers so that they will feel compelled to stay past the honeymoon stage. The following are some creative methods that you can take to make sure that happens, and you keep your new clients in your corners:
Keep in Touch
One thing that you can do to keep your customers on your team is follow up with them after they make their initial purchase, or they sign up for membership. Many businesses don’t understand the value of communication, and they miss this opportunity because they fail to reach out to their clients. You should make it a point to have one of your customer service people check with new customers within one week of their purchase or membership. Let them know that you are there to answer any questions or deal with any concerns that they may have about the product or service.
Thank Them for Their Patronage
Thanking your customers for their patronage is just as important as keeping in touch with them is. They want to know that you are aware of that fact that they could have chosen from a myriad of other providers. A simple “thank you” can make a world of difference and give you a jump in the area of retention. The best part is that it doesn’t take long to do it. You can accomplish what you need to accomplish by making a five-minute phone call. You can even say it in an email.
Keep Them in the Loop
Clients who are “in the know” about the businesses that they frequent are much more likely to stay with those companies than those who aren’t. You can allow your customers to sign up for newsletters, and then you can email newsletter tips that can keep them abreast of not just new sales and promotions, but also information on how the business is doing. The newsletter could notify them of any programs that the company will be starting or any mergers that may be occurring in the near future. That will give them a sense of true partnership. They’ll feel like they’re a part of your business, and they will be likely to stay with you and your products because of that.
Rewards are an excellent way to retain new customers. In fact, many businesses are starting to get involved in the rewards game with loyalty programs. They’re offering their customers rewards cards that provide them with points, discounts and perks just for shopping with them. Rewards cards are easy for you to implement into your operations if you have a retail establishment. Even if you don’t, you can still reward your customers in some other way. You’ll be glad you did because it will reduce the likelihood of your customers going elsewhere for their transactions.
Make Their Experience Convenient
Convenience is always a dealmaker no matter what type of business you run. Therefore, you should put a high amount of effort into making every process that they go through as convenient as possible. One thing you can do is make their payments easy. You can offer one payment option that not everyone offers such as PayPal. You can offer your customers the autopay feature, as well. That will allow them to have their recurring payments automatically withdrawn every month so that they don’t have to think about it too much or put a world of effort into it. Little things like that make consumers want to stay with their respective companies. The longer they stay, the longer you will receive their monetary contributions.
Those are a just a few of the things you can do to keep your new customers in your pocket. You’ll be able to come up with some more new and improved strategies along the way. Your mix of efforts will build and secure your clientele.
by: Kevin Faber