Every business owner would love to have a trove of customers that just keep coming back no matter what they did or is going on in the world. That’s the fantasy we all hope for when we start our company and begin to advertise to the general public. We now can interact more and give customers what they have been asking for all this time. Here are some ways to score customers for a lifetime.
No company likes a return of a product. It makes them feel like they’ve put together something that was faulty and now everyone is running to get it back to them. Returning an item on the customer end is not a great experience either. You have to wait for the skepticism of the clerk to pass over and finally get your money back. To win customers, many business need to be a lot more relaxed with their returning items. It’s really a great opportunity to engage with the customer firsthand. Ask them why they didn’t like it. Turn the whole situation into a learning experience so your company can continue growing and meeting people’s needs. There are always some shady people running a game on you, but with a few questions you should be able to tell who is being truthful. A business that has an easy return policy with the right questions asked is the winner when it comes to returns. To some customers returning a product can be daunting and you feel you will be judged. The best company simply smiles, takes the product or merchandise back and asks “how do you think we can do better? You might be shocked to get an earful and that customer will keep coming back. A business can go a step further by not only taking the defective on back, but by refunding their money and offering something else for free.
Many customers rarely admit it, but customer service can be the number one factor as to why they come to your place of business in the first place. Think about it, who wants to keep coming back to your establishment only to be met by the same rude clerk the management never gets in line? This experience can linger with you for the entire day and even prompt you to write a nice informative letter to the franchise owners of what is going on. Any business with stellar customer service will win over customers every single time. For example, if you’re a plumber and want to spruce up your connection to clients, then wearing clean clothes, arriving on time, being open and honest about pricing will make a big impression and earn you referrals to friends, family, and neighbors. In fact, good customer service is some of the best plumber advertising advice out there. Regardless of how great the product is, when the staff is engaging, it brings you back to buy more. Good customer service can have an impact on someone’s day. There are people out there who go for months and never have someone tell them to have a nice day. Kindness goes a long way, so if you want customers for a lifetime, simply start being nice.
Every business on this planet will experience problems. It’s all about how the issues are handled regarding the customer. Most of us who have had a bad experience with a business want to speak to someone who is in charge and will solve the problem. Those companies that ignore customer complaints and hope they will go away loses the fight in getting new customers. The fact that management doesn’t even respond says everything on what the company cares about, the bottom line. People are starting to express their frustrations through comments and reviews. The business that wins the customers are the ones that literally pick up the phone and ask what’s going on, who did it and how can I make this better for you. It’s really simple if you think about it. Your company is showing that it cares about its customers.
Winning over customers can be a difficult task, but not impossible. Refunds need to more easier to do and not scare the customer off for doing it. Customer service needs to be on par and all staff need to show more compassion to those buying their products. Finally, every business needs to handle all problems quickly and use a direct approach to solving all issues.
by: Walter Bodellby: