It is already used to share almost every aspect of our lives with friends.
But today, Facebook added a new feature, letting expectant parents share their good news with friends.
The new feature, which is available to all users who have switched to Facebook’s ‘Timeline’ profile, lets users share their unborn child’s name, expected birth date and gender.
Users can also choose who they want to share the information with, rather than telling all their friends.
‘Life Events are easy and expressive ways to mark significant moments in your life such as getting married, buying a house or traveling to new places,’ said Facebook in a statement.
‘If you choose to, you can now share that you are expecting a baby with your friends on Facebook.’
However, the firm said it has not ruled out using the service to target parents with adverts for baby-related good.
‘Currently we are not using this life event for ad targeting,’ said a spokesman.
‘We’ll explore the option in the future, as we observe how people use the feature.’
However, some bloggers have pointed out the service could cause problems should there be problems with the pregnancy, or even is a miscarriage occurs.
‘On the spectrum of touchy emotional moments, a miscarriage ranks pretty high,’ wrote Rebecca Greenfield on the The Atlantic Wire.
‘If you toggle the “Expected: Child” option, imagine how difficult it is to deal with that loss in public,’
Greenfield went on to cite a posting from an online community forum, in which a woman noted how difficult it was to receive messages inquiring about her pregnancy on Facebook after she’d lost her baby.
The move comes as Facebook is facing complaints from users about the amount of advertising on its site.