China Radio International, a state-owned media conglomerate and new owner of one of the world’s most-coveted internet domain names, China.com, has relaunched the site in an effort to boost the nation’s media presence abroad.
The relaunch of the website, reported on Monday, marked a new turn in the troubled existence of the government-sponsored domain name under a Hong Kong-listed company. China Radio International plans to use the highly coveted address to create the nation’s flagship multilingual online platform.
China.com will help the nation to “create a favourable global public opinion environment”, said Tong Liqiang, executive vice-president of the Beijing government’s internet information office, at an event marking the re-launch in Beijing on Saturday. As of Monday, it features content in eleven languages.
The platform, which has yet to move beyond its current state as yet another government-sponsored website exclusively sharing stories by the state-run media outlets, was acquired for a staggering HK$90.8 million in August last year from China.com Inc. by a holding company owned by the broadcaster. The domain Hongkong.com was also acquired… see more