Brands at loss during this Quarantine?
As the situation of lockdown prevails over almost every country on earth many of the running businesses have come to halt and the full time entrepreneurs are facing a tough situation since then. As the pandemic started paving its way out to the lives around us, most of the governments announces a situation of lockdown.
Under this lockdown, flights are banned and inter country visits have become a rare case. Even the transport among cities have been closed to prevent the onset of this virus. Even grocery shopping has become a nightmare as the lockdown tightened.
Under these circumstances all fashion brands have closed walk in shopping and the restaurants are not providing dine in facility. Online shopping and food delivery service have been activated since. Now the question is whether the brands are at loss or not. The answer cannot be summed up to a simple yes or no rather it has a detailed perspective.
Firstly this topic cannot address every class, as people are out of jobs and have no income so the lower middle and lower classes are not even remotely related to this scenario. Also Eatery and fashion brands have been the town talk of people having red nails and mascara lashes. This plot of information addresses those who regularly pay visits to restaurants and go shopping when bored.
Every religion in the world has some major events every two months, Muslims have rama’dan and Eid, Christians have ester and that’s how every one is has their some events accompanied in this quarantine. Human psychology plays a big part into this scenario. The shopping freaks are of the thought that the dresses might sale out if they don’t place their order just at the blink when they see the dress.
The people who used to shop by walk in method stay online to check every brands update so that they may place the finest order. Just yesterday a clothing brand had it’s update regarding festival dresses and the whole new collection got out of stock in mere two hours! This explains the sale graph but there is a unique disbalance in this scenario.
As the production houses are closed and employees are at leave , the supply graph slides down while the demand curve faces upwards. All the collections whether new or old have fetched attention of buyers because they are left with no other option but just to buy by click.
On the other side the eatery brands also have categorized sales. Whole huge families are home quarantined and so every one reaches a point where they have nothing to do but to bake a Banana bread. Kitchen experiments are the new thrill and people have started enjoying it.
The eatery brands that have production sites like the making of cheese, burger buns and every initials required for a homemade junk selling their sweats out. But the cafes with readymade food are less in demand and are frequently adding discounts updates but the people are going nuts over making their own double patty cheesy beef burger.
by: Maheen Khan