by Kevin Faber

6 Tips to Give Your Brand a Professional Makeover

2 years ago | Posted in: Business | 339 Views

Entrepreneurship is trending right now and starting a small business is an absolute must if you hope to build a successful future. However, with the rise of so many startups, competition is getting pretty fierce, making it even more necessary for new entrepreneurs to make sure they have the “business look”.

Getting Business Ready

Going from brand new to actually building your brand can be a challenge for new businesses. If you are looking for ways to take your company look from personal to professional, read on.

1. Get a Professional Business Number

While you may be okay starting your business with your personal cell phone number, it isn’t ideal to continue on without separating your personal life from your company. Getting a business line will allow you to share contact information more readily and will make your business seem far more professional.

Consider opting for a phone just for your business or consider going the digital Google Voice phone number route. Along with a business only voicemail, you’ll have the security of knowing that you can freely post your phone number online and in advertisements.

2. Get a Business P.O. Box

Having an office is a great way to solve the problem of office mail, but offices aren’t always a realistic option for fledgling startups. This is where the P.O. box comes in handy and allows you to up your company’s professionalism another notch.

Another choice for your company’s mail is to sign up for a street address with UPS or Mail Boxes Etc. This will allow you to receive all packages and paper mail, with most locations offering 24-hour access.

3. Have Your Business Domain Name

Having a domain name dedicated to your business is one of the best ways to set your company apart. Oftentimes, brand new domain names are usually an impersonal and long URL that is distracting and unprofessional. By going the extra mile and setting up your company with your own domain name, you’ll be able to guarantee that your website will have the “business look”.

4. Get Your Business Email Account Set Up

While many businesses can and do operate out of a Gmail or similar email account, there comes a time when it is more beneficial for your business to use its own email account.

Emailing from your own domain name will keep your branding consistent and ensure that recruiters can easily contact you through your on-brand email address.

5. Order professional Business Cards

Business cards should be the first step when setting up a business but can often be left as a last minute “to-do”. If you want to ensure that others take your business seriously, definitely invest in quality business cards for your company. To avoid printing them yourself and opt for an online site like Moo or Vistaprint.

6. Hire a Real Web Designer

Although many startups have to do it all themselves, it will take a toll on your professionalism when your website looks like it was designed by an amateur. If you want clients and potential customers to have the best experience with your website, now is the time to hire a professional web designer.

While you may not see the immediate benefit of hiring someone to put together a website you could easily do yourself, you’ll soon see that the end result is worth it. Experienced designers know what to add and how to design your site so that others will be able to seamlessly scan through your site and find the resources they need.

When it comes to professionalism, having the right “look” is the key to success. Use these six tips to help guide your business in the right direction.

by: Kevin Faber

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