Currently, there are more than 4 billion internet users. And with each passing day, this number continues to grow. While there’s a lot of competition online, there are countless ways to market your business to this huge audience. Let’s discuss ten of the most effective strategies.
- Start a Blog
One of the best ways to market your company online is to start a blog. Not only can you use it to build your credibility, but it’s a great way to generate brand awareness. And there are a lot of options to choose from when it comes to the types of posts that you can deliver. Treat your audience to list posts, interviews with industry experts, industry news, and infographics.
- Create or Join Facebook Groups
If you want to get your name out there, there’s no better way than with the help of a Facebook Group. Facebook gives you the ability to host a group of like-minded individuals who are interested in learning more about what your business has to offer. And many of these groups can have several hundred thousand members.
If you plan to join a group that’s already established, make sure that your promotion fits into the conversation naturally. Moderators often block businesses that appear to be spam. If you plan to create your own Facebook group, make sure that you know what your main goal is, who your target audience is, and engage your members on a regular basis. You should also have specific guidelines to ensure the security of your group members and that it stays on topic.
- Use Forums
Another effective way to engage your community is on forums. Platforms like Quora encourage users to answer each other’s questions. This is an opportunity to build authority in your industry by providing valuable content. Not only that, but you can link some of your answers back to your own website. Once you build a stellar reputation on forums, people will begin to trust you and recognize you as an influencer.
While forums can be a great way to increase brand awareness, they can take a significant amount of time and effort. This is especially the case if you’re trying to become a well-known part of the community and build a loyal audience. This can be accomplished easiest with assistance from Cove instatext. If you want instant recognition and traffic, you could always comment on industry blogs and insert a backlink to your website within your answer.
The key to succeeding with this strategy is to make sure that the information you provide is well-thought-out and valuable. Linking to your website without adding value to the conversation will come across as spammy.
- Maintain an Email List
When it comes to marketing your company online, there’s hardly anything more effective than email marketing. And that’s because each new signup has a specific value and can lead to a nice return on investment. Each email that you send can lead to their making a purchase or push them closer to converting. The biggest benefit is that by communicating with your list on a regular basis, it will keep your company on their minds.
- Use Facebook Live
Not only is it a good idea to join and create your own groups on Facebook, but you should also go live. Facebook Live can help you to build a rapport with the audience. It can generate excitement around your products and services. It can drive traffic to your Facebook page and website. But most importantly, it can increase awareness so that you’re able to reach more people.
- Guest Post
Most businesses are so busy with their own blogs that they often overlook or forget the importance of guest posting. Why is guest posting so essential? The more people who see your name on various industry blogs, the more likely they are to check out your website.
Also, when you’re featured on an authority blog in your industry and include links back to your website, Google takes notice and will increase your ranking. This leads to more traffic for your company. So reach out to other blogs in your niche if you have valuable information that you’re interested in sharing.
- Sign up for HARO
Would you like your business to be featured on the websites of top media outlets? HARO makes this possible. HARO, also known as Help a Journalist Out, is a website that connects you with industry experts. Specifically, if you have valuable information about a specific industry and would like to gain exposure, you can contact a journalist and let them know what you have to offer. This can easily result in your being quoted on major sites.
- Create YouTube Videos
Over the last decade, YouTube has made its mark as one of the top marketing platforms on the internet. This comes as no surprise when you consider how large its audience is. According to research, YouTube has approximately 2 billion monthly users. Not only can it provide a steady stream of revenue, but it can lead to a ton of exposure. That is if you know how to optimize your channel, target your audience, and provide engaging content.
- Offer Samples to Influencers
One of the quickest ways to get exposure is to tap into a large audience of loyal followers. The good news is, you don’t have to build this group on your own. You can use someone else’s following to generate brand awareness. Consider offering free samples to influencers who have a large number of followers that fit the profile of your target audience. You may also pay them to endorse your product on platforms such as Instagram. Ideally, you should choose an influencer that naturally fits in with your brand.
Exposure doesn’t always have to cost a ton of money. You can easily market your company online with the help of social media platforms and a few networking skills. The most important part of marketing your business is to research your audience so that you know where they spend their time online and how they prefer to be communicated with.
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by: Donna Johnson