There has been a lot of innovation in tech in recent years. Some things like big data and driverless cars may completely transform the way businesses work and how people live. While there are now many ways to market your products and services in the digital realm, you shouldn’t get too ahead of yourself in regards to abandoning things that are proven to work. One of these is email.
As Computing History explains, the first email was sent in 1971 by Ray Tomlinson through ARPANET, the original internet built by the US Department of Defense. However, despite the fact that email has been with us for quite a while now, it still has a lot of value to tech firms in regards to marketing campaigns.
It Can Allow You to Reach Mobile Users
With mobile taking over the market for internet use, you may assume that things like email are on the way out. However, this is not really the case. A study by Pew Research showed that the majority of people who own a cell phone read their email on their phones. In fact, email is still one of the most effective methods of reaching mobile users with your marketing. Before you consider more expensive solutions like apps for mobile marketing, you should consider email.
One of the greatest benefits of using email marketing campaigns is the cost. Email as a service costs nothing to send out at all. The overhead can also be so low that it typically costs a couple cents per message sent out. You will not find this with nearly any other marketing platform, especially ones that are offline. Radio and TV ad space, for example, are both extremely expensive by comparison. When you’re on a budget and looking for ways to stretch your marketing dollar, email is one strategy that will perform for you.
Email Can Be Personalized
One of the biggest trends in digital marketing has been towards personalization. With the leveraging of big data and complex analytics software, advertisements can now be automatically crafted in a way that a single consumer can be targeted. This means that a consumer’s purchase history, preferences and background can be factored into the advertisements directed at that person online. Email is one of the easiest ways to launch personalized marketing through the use of this software. Market research suggests that 75 percent of consumers prefer personalized marketing.
Email Can Drive Brick and Mortar Sales
One of the reasons why email marketing firms are still in demand is that email can help drive sales both online and off. If your technology products are sold in brick and mortar stores, do not preclude email from your marketing campaigns. Emails can in fact drive consumers to physical stores to make purchases. One excellent way to do this is by sending out in-store coupons by email. Not only will those people take the coupon to the store to make the purchase, they may make add-on purchases while in the store as well that they may have not made online.
Email Is Easy to Integrate into a Larger Campaign
Email is also extremely easy to integrate into a larger marketing campaign. In fact, most marketing dashboards and software suites include email applications integrated into the software. Making sure your email marketing is in-line with the rest of the campaign is quite simple. Since email can be so finely targeted, it may also turn out to be superior in regards to converting leads into paying customers than other platforms you use as part of your campaign.
Email has been around since the inception of the internet. However, you shouldn’t let the fact that email is not new technology dissuade you from implementing it to market your tech products. Email is still one of the most effective ways of reaching customers. With big data and personalization, email marketing is also more effective now than it has ever been before.
By: Kevin Faber