WhatsApp might be testing a business feature in its biggest market
WhatsApp might be working on a business feature for small enterprises that will soon pilot in India, its biggest market, according to reports.
WhatsApp for Business, a version of the app, will help enterprises with 10 employees or less to manage their clients better. This is also the instant messaging giant’s first attempt at monetization after eight years of ad-free, subscription-free existence.
It comes soon after WhatsApp hired its first COO, Matt Idema, who was reportedly brought in to monetize the platform, three years since Facebook’s $22-billion acquisition.
The new feature is currently in the design-and-testing phase, says Forbes, and after a pilot launch in India, the company might roll it out to other regions.
“We build every WhatsApp feature to be simple, reliable, and secure, and this vision is in line with what Digital India promises to achieve. We will continue to invest so we can help more people across India, and we hope to contribute more to India’s vision for digital commerce in the future,” said a company spokesperson… see more
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