The Top 20 Women Social Media Influencers

11 years ago | Posted in: NISA, women | 3119 Views

(Forbes) – Which women social media experts have the strongest, most active followings? In that sense which are the real power influencers? Last year I researched that question and, with the help of Peek Analytics, produced a top 50 and a top 20 list. This year we’ve done the same.

So here are the Top 20 women social media power influencers as assessed and analyzed by Peek Analytics’ software and by me.

I will be following up with a Top 50 (male and female) Monday or Wednesday of next week.

To create the list we took nominations here on ReThinking Innovation and did our own research to be sure we did our best to identify potential candidates. In total we assessed over 850 social media influencers.

There were a few criteria for inclusion. The experts had to be writing about social media and not just marketing, though that criterion was loosely applied – writing about social media and content marketing for example qualified people.

We were also looking for people who create content on a regular basis – not just people who are distributing other people’s content via Twitter.

But the big deciding factor is how active a candidate’s networks are – Peek Analytics’ algorithm goes in search of those people who are in your network and your network’s network, and it assesses if those are real people or bots, and, if real people, how actively they participate in social media.

By and large, that makes this a list of people with quality followings. Here is the list of top 20 women. We’ll follow up with further analysis of geographical distribution and the most active verticals.

 

1. Ann Tran. Ann blogs about travel and leisure, and provides cutting edge advice to social media users in all market. Like a lot of power influencers she is also a power user – 100,000 tweets so far.@AnnTran_

2. Jessica Northey. It’s a trend this year, leading influences whose base is in a specific vertical For Jessica it is music. She also says she’s moving away from blogging towards Google +. @jessicanorthey.

3. Mari Smith. Mari is a leading Facebook marketing expert and one of the top 10, overall from last year. She’s also the author of The New Relationship Marketing. @marismith.

4. Liz Strauss. Liz runs successful-blog.com. She’s currently taking on the challenge of cancer. Best wishes. @lizstrauss.

5.  Pam Moore. Covering Facebook, Google + and the business of social. @pammktgnut

6. Renee Blodgett. Deep seated social media marketing expertise with a long chain of references and endorsements from mainstream media. @magicsaucemedia

7. Eve Mayer. Officially a LinkedIn expert writes about a diverse range of social media issues and tools – Pinterest, Instagram, Google +.@linkedinqueen.

8. Kim Garst. Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc. @kimgarst

9. Lori Ruff. LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform. @loriruff

10. Ann Handley. Ann manages the content factory that is marketingprofs, a site that is producing better and better social media content, as well as being a content marketing expert in her own right. @marketingprofs

11. Pam Dyer. Marketing manager at SolutionsIQ, Pam covers a variety of social media issues and trends in depth. @pamdyer

12. Laura Fitton. An online marketing generalist Laura is also a recognized expert in Twitter. The main reason for inclusion, apart from her ranking, is that she is a co-author of Twitter for Dummies. Handle: @pistachio

13. Bonnie Sainsbury .  An eclectic range of themes around social, including one of the few on the list directly addressing mobile. @bsainsbury

14. Lilach Bullock, a social media marketing consultant with a strong following and some nice comparison work that looks at Pinterest, Facebook, earned media and more. @Lilachbullock can also be found at socialable.co.uk

15. Deborah Lee. British adviser with eclectic social media interests but a particular focus on Twitter. @debsylee

16. Marsha Collier. Marsha is the author of 40 books, many of them in the social area, particularly around social media and customer service. A lot of her dissemination work takes place via Twitter and those books. Increasingly, we notice, she is taking her trade onto Google +. @Marshcollier

17. Lori Taylor.  Lori writes an eclectic blog covering Twitter, Facebook, Pinterest and general social media tips but her main work is in social media and direct response. Lori appeared in last year’s Top 50. @lorirtaylor

18. Viveka vonRosen. Viveka is primarily a LinkedIn expert, though we’ve noticed her Twitter distribution is much more diverse than this@LinkedInExpert

19. Sandi Krakowski. Sandi is a Facebook marketing expert and works on that fine line between social media and spiritual inspiration. I interviewed her about that work here on Forbes.com. @sandikrakowski

20. Susan Cooper. Susan is a social media generalist but with a clear vertical focus in music. “I currently handle social media marketing, consulting and strategy targeted for musicians, entertainers and select businesses.”@buzzedition

Tags: , ,

Share it.

Leave a Reply

Related Posts