Sharing photographs on Facebook is a quick way to lose friends, according to a new study.

Researchers found those who repeatedly post pictures risk alienating themselves from many people who view them.

They may damage relationships with friends, relatives and colleagues who do not ‘relate well to those who constantly share photos of themselves.’

Partners who shared more photographs of events led to a decrease in intimacy.

Similarly, a close friend who shared more photographs of friends could also expect to it to have a negative impact on the quality of that relationship.

A survey of more than 500 Facebook users found the quantity and subject matter of the images have an impact on the level of support and intimacy within relationships.

Dr David Houghton, of the University of Birmingham, said: ‘Our research found those who frequently post photographs on Facebook risk damaging real life relationships.

‘This is because people, other than very close friends and relatives, do not seem to relate well to those who constantly share photos of themselves.

‘It is worth remembering the information we post to our “friends” on Facebook, actually gets viewed by lots of different categories of people, partners, friends, family, colleagues and acquaintances and each group seems to take a different view of the information shared.’

The report said partners sharing more photographs of family is positively related to support, whereas those sharing more photographs of friends is related negatively to intimacy.

The researchers also suggest big brand advertising campaigns, which encourage people to post photographs of themselves with the product on Facebook, risk damaging the relationships between their ‘fans’.

The report said: ‘While benefiting brand awareness and critical mass of a Facebook fan page for a brand, organisation or cause, sharing photographs may be harmful to those asked to participate.’

‘My advice for people sharing photos or links with a fan site is think twice and share once,’ said co-author Dr Ben Marder, of the University of Edinburgh.

‘Be cautious when sharing and think how it will be perceived by all the others who may see it. Although sharing is a great way to better relationships it can also damage them.’

source: dailymail UK