Snapchat Preparing $25 Billion IPO, Report Says
Snap Inc., formerly known as Snapchat, is preparing an initial public offering (IPO) which could value the company at $25 billion or more. This would make it the highest public market debut in recent years.
The company is considering offering shares to the public as early as March 2017, according to the Wall Street Journal, but there is no surety that it will proceed within this time frame or that it will fetch the expected valuation. If everything goes according to the company’s plans, it will be the biggest IPO in the U.S. since Alibaba’s in 2014, which valued the Chinese company at $168 billion.
The company has seen dramatic revenue growth since it started running advertisements on its popular photo- and video-sharing app. Research firm eMarketer forecast the company would generate $366.69 million in 2016 — a figure expected to jump to a whopping $935.46 million in 2017.
Cathy Boyle, principal analyst at eMarketer, said: “Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses.”.. see more
You may be interested
Daily Diet Soda May Take Toll on Your BrainNewsmaster - Apr 22, 2017
(NEWSER) – Diet soda might help with the waistline, but a new study suggests it's bad for the brain. Researchers…
TOP 5 INTERNATIONAL MARKETS TO START A BUSINESSDennis Hung - Apr 22, 2017
The world over has powerful markets with great business opportunities or business ventures that can yield profitable returns. Most often…
Become a Graphic Designer: 5 Tips for the BeginnersNewsmaster - Apr 22, 2017
Logo designing, creating ads for print, electronic and digital media, Photoshop presentations and website development are the few things that…