Small Businesses Have Good Reason to Want Automation

7 years ago | Posted in: Business | 819 Views

When you hear “automation,” you think of large corporations with thousands of customers in need of service on a daily basis. However, small businesses are the ones that struggle with a growing volume of demand. You only have so much time to devote with your smaller workforce and you don’t have the money to expand in the way bigger players can.

That’s why automation can revolutionize your climb to success – no matter how small you are.

1.Automation Allows You to Focus on Pain Points

While you’re spending time writing personalized emails to your customers or manually sending out reminders to your employees, what you’re not doing is focusing on the work your unique skills need. Employees must be hired to take this workload if you don’t tend to it personally, or you’re forced to burden other hired experts with the task. However, automation allows these routine tasks to be handled better and faster – allowing the business as a whole to focus their time and effort on improving their systems, building new projects, launching new marketing efforts, and dedicating time to what really matters: making your business better.

2.Automation Fuels and Makes Room for Growth

In addition to making the business itself stronger, by tasking duties to automation, you’ve eliminated the employees needed to handle these responsibilities and can devote that expanded budget to hiring specialized employees for better tasks. On the flipside, even if your number of employees remains the same, this additional money gives you the chance to outfit your business with better equipment so that it’s capable of taking on more. Automation not only relieves the extra burden, but encourages expansion.

3.Automation Can Instantly Connect with Customers

If your website takes advantage of automation, rather than hiring employees at an incredible cost to connect with customers, this tool can do so immediately and with insightful offers that your employees wouldn’t have the time or speed to keep up with. This is a unique feature that will make your small business seem more engaged and interesting, encouraging new leads to stick around.

4.Automation Means a Better, More Personalized Connection with Customers

You can only be so many places at once without risking efficiency. However, this isn’t the case for automation. By taking advantage of this tool, what your consumer wants, needs, or is interested in can be tracked immediately, with an automated message sent out that’s customized just for them – a far cry from the generic spam that gets junked. Not only can you address your customer by name, but also arrange for a special message that hits the pain points they and other customers like them experience. The personalized connection will make your small business stand out against competition and encourage loyalty, meaning more leads and more profits.

5.Automation Means Greater Volume and More Efficiency

Computers are always going to be faster and more precise than humans, and that’s why automation can fine tune your business. With fewer employee errors and a level of efficiency – that can lull when in the hands of humans – guaranteed, every action your business takes will be steadier. This allows you to take on greater contracts, serve more customers, implement backup solutions, and reach out to other businesses while benefitting from a strong foundation that will hold the more your work volume grows.

6.Big Data is at Your Fingertips – at a Fraction of the Cost

While your automated marketing tool is busy working with customers and hunting down leads, it’s also achieving a second brilliant purpose: recognizing and collecting data. Most small businesses don’t have the budget to invest in Big Data the same way larger businesses do, but in the spirit of efficiency, automation allows you to gather massive volumes of data on your customers as a secondary function – effectively giving you free insights. This provides small businesses an edge to improve their systems and tactics, so they can better compete against larger companies – without needing the larger budget.

Automation has done wonders for large corporations – but small businesses have even more to gain from using this tool. It won’t just make work easier; it can change the game for your success.

 

By:  Rick Delgado
Bio: I’ve been blessed to have a successful career and have recently taken a step back to pursue my passion of writing. I love to write about new technologies and how it can help us and our planet.

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