Men lose interest in fashion trends and being ‘cool’ at the age of 46, a new survey has revealed.

But women put the effort in for a full 13 years longer – focusing on their appearance and general fitness until at least age 59.

The research also found women were nearly twice as likely to lack confidence in their image, with more than one third unable to claim they were at least content with their appearance.

It also emerged one third of the 2,000 men and women who took part in the study blamed a lack of happiness in contributing to their low confidence levels in the way they look.

More than half of those surveyed said they aren’t in great shape physically while a third admit they have never been the type to bother with doing exercise.

Another third stop caring about the food they eat and how much alcohol they drink.

Seven in ten men don’t worry regularly about the way they look, while more than half said they don’t really take any pride in their appearance.

One in three said they eat and drink what they like and don’t really consider health implications in regards to their diet.

Bad news for marrieds: Two thirds of people think it’s normal to give up on worrying about appearances once they land a serious partner.

In fact, it takes just 26 months after a wedding before the average person said they stopped bothering about their looks.

It is not only appearances that suffer either. Nearly half have a constant health nag they’ve been burdened with for a long time and have given up trying to heal or improve it.

Other factors contributing to letting health and appearance take a downward spiral were a preference for comfort over style and an increasing reluctance to keep up with anything deemed trendy or unfashionable.

And one in four people were of the belief that keeping healthy and looking good costs too much money and is too big a commitment.

A spokesman for Benenden Health, who commissioned the research, said: ‘Our survey suggests that maintaining our physical wellbeing into our later years simply becomes a lesser priority – influenced by wanting to relax in comfort and not have to keep up with trends.

‘And men appear to “give up” far sooner than women.

source: Dailymail UK