London to host first ever Kids Fashion Week

11 years ago | Posted in: Fashion | 655 Views

With a luxury childrenswear market thought to be worth £500 million in the UK alone and the likes of Romeo Beckham already making a foray into the world of fashion, it was only a matter of time before the kids got their own fashion week.
And now childrenswear website AlexandAlexa has announced the first ever Global Kids’ Fashion Week (GKFW) launching in London this spring.
GKFW will cast a spotlight on premium kids’ fashion, from both established designers and emerging names and proceeds from all ticket sales for the public fashion show will be donated to Kids Company, the charity partner for GKFW.
Designers showing include the likes of luxury labels Paul Smith Junior, Junior Gaultier, Chloe, Little Marc Jacobs, I Pinco Pallino, Suzanne Ermann, Anne Kurris, Supertrash.

As well as established brands such as Tommy Hilfiger and Diesel and emerging independent brands like Rachel Riley and Finger in the Nose will also be featured.

The event will feature runway shows and performances as well as a mix of playful activities for children and parents in collaboration with event partner the V&A Museum of Childhood.
And the little tyke’s every need will be catered for, there will also be entertainment from supporting brands such as child-friendly nail varnish company Little Bu, a bloggers lounge and a sponsored photobooth.
Ambassadors involved in the project include Sarah Curran, founder of my-wardrobe.com, Tanya Kazeminy Mackay, founding partner of Mama Mio, model Portia Freeman, Pippa Vosper, founder of the maternallychic.com blog and Olcay Gulsen, Dutch fashion designer and founder of SuperTrash Girls.
GKFW aims to educate and inspire people about Kids’ fashion – celebrating how this specialist category has thrived and evolved over the past five years.
‘I’m delighted to be involved in Global Kids Fashion Week. It’s a great initiative which celebrates designer children’s wear on a global platform,’ said Sarah Curran, Founder my-wardrobe.com.
Alex Theophanous, founder and CEO of AlexandAlexa.com says: ‘Kids’ fashion is playful, fun and innovative – we all believe it deserves its own dedicated platform.  ‘This is why we are so proud to be supporting the very first Global Kids’ Fashion Week. With this event, we aim to put children’s fashion on the map worldwide’.

source: http://www.dailymail.co.uk

Tags: , ,

Share it.

Leave a Reply

Related Posts