If you are in the business world, the digital technology revolution of today is going to affect you no matter what. The main question is: is this helping or hurting businesses? The answer, it turns out, lies in how you use the technologies and your specific situation:

Integration

Integration is one of the biggest trends facing marketers today. There are a variety of apps that allow you to connect your social media with email with web pages automatically. That means you can spend less time and money on the automation and instead put your resources where they are best used: growing your business.

Speed

The speed that businesses move today with so many resources available is incredible. In the old days, it used to be about power and size of capital investment. However, today it is about speed to market. The faster you can put products and services out into the marketplace, the more you can gain loyal fans. Being a first mover always has its advantages.

Cost

Long gone are the days where you had to spend hundreds of thousands of dollars to reach your ideal market. If modern technology has done anything for businesses, it is decreasing the amount they have to shell out to get known. Anyone with a laptop and a computer connection is in business today. Of course, the downside is that you can trick yourself into believing you don’t need any investment to get started. Depending on your market, you may need to attract a large lump sum in the beginning to carve out your space in the market. Just don’t let cost get in your way though. With a few hundred dollars you can make a free website, purchase ads to gain traffic, and adjust your marketing to match with the market’s demands.

Competition

Competition is an all-time high online today. As a business owner or operator, having competition isn’t necessarily a bad thing. That is to say that where there is competition there is revenue. If others are trying to offer products and services, then there is probably a group of hungry customers that you can win over. However, keep in mind that knowledge products are easily dispersed today. If someone can lower their living costs and charge the same amount as you for an information product, you have to get another advantage.

Market Research

Without market research, you are shooting in the dark. Don’t make the mistake of failing to do your homework. With free tools online, you can find out how many people are searching for key terms in your industry.

Options

There are so many marketing channels today. And you now have a choice between text, video, voice, or a combination therein. This allows unconventional styles to succeed with selling online. If you find that you excel in a certain field, don’t be afraid to focus on just one thing. After all, too many choices can actually be dangerous if you allow yourself to be stretched too thin.

Internet Marketing as Direct Marketing

It’s a funny thing that even with all the technology surrounding online marketing, that the best methods are universal. For example, email marketing best practices are similar to other sales methods like door-to-door direct marketing. And email marketing is more accessible than other forms of marketing such as big commercials. Anyone can write an email campaign and experience a boost in sales from one effort. If any technology has enabled businesses everywhere and allowed them to compete, it is email marketing. It’s simply direct marketing dressed up in technology.

The world is not as simple as it was just a decade ago. With social media, apps, and smart devices in everyone’s pocket, you need to stand out more than ever before. Old marketing techniques won’t cut it. But that doesn’t mean that technology is bad for business. Just the opposite is true. If you can leverage new tech to your advantage, your business can outpace competitors and enjoy higher sales as a result.

 

by: Mikkie Mills