“Do the right thing; don’t be evil

Honesty and integrity in all we do

Our business practices are beyond reproach

Douglas Rushkoff

Douglas Rushkoff

We make money by doing good things”

So goes the sixth point in Google’s official statement of core values years ago, often condensed to the informal company motto, “Don’t be evil.”

It’s supposed to make us feel better about trying new technologies from Chrome notebooks to Google Glass. Don’t worry — we’re not going to screw with you. So when it comes time someday to inject our brains with nanobots that give us the ability to speak new languages, we can rest assured that Google won’t change the user agreement on us after the fact and plant advertisements into our dreams while we’re asleep. That is, if the company judges such practices to be truly evil.see more