Homegrown UAE brands said to beat global giants on reputation

Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers.

From a pool of more than 430 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at number one.

Dubai construction giant Emaar was ranked third while Etihad Airways was placed in sixth place and Emirates NBD in 10th position.

The top 10 Advocacy brand rankings were rounded out with iPhone (2), Whatsapp (4), Apple (5), Carrefour (7), Google (8) and Samsung (9).

The index said that across a broad range of sectors, UAE-grown companies captured the highest recommendation levels from their customers, with the travel sector coming out on top, followed by real Estate and finance. UAE brands also defeated top global tech and retail brands.

“Home grown businesses in the UAE have become global leaders of world class standards of quality and service, we can see this is true as their customers are consistently loyal and would happily recommend UAE brands to friends and family,” said YouGov MENA general manager Kailash Nagdev.

All 430+ brands in the YouGov BrandIndex brand universe were measured with the company’s Recommend score, which asks respondents: “Would you recommend the brand to a friend?”.. see more

source: arabianbusiness

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