Facebook Stories may not be all that popular, but the company isn’t letting that stop it from finding new ways to force users to interact with the feature.
Starting today, Facebook is introducing a set of new features for all its version of Stories, including one that will allow the ephemeral videos to be tied to specific pages, events, and Groups. The update will also put Stories from Instagram and Messenger at the top of News Feeds.
Besides being a blow to everyone who hates seeing Facebook Stories in their News Feeds, the move could be particularly devastating to Snap Inc., which has already been suffering since Facebook-owned Instagram introduced Stories to its app.
This latest change could further exacerbate those issues since now every Facebook user, including those who use Facebook Lite, will likely see more Stories on the social network. Now, not only will celebs and brands be able to create Stories via pages, but groups and events will also be able to create Stories as well… see more