BlackBerry launches Q5 at first concept store in Dubai Mall

11 years ago | Posted in: Technology | 838 Views

BlackBerry has launched a new smartphone and store in Dubai as it continues its global battle to regain market share from rivals Apple and Samsung.

Shoppers in the Emirates were the first in the world today to get their hands on the BlackBerry Q5, a “youthful” smartphone which at Dh 1,499 costs significantly less than its other recent releases.

The phone is available exclusively at the smartphone maker’s new outlet in Dubai Mall, its first standalone store in the region.

It will be available to pre-order in other stores in the Emirates tomorrow and is expected to be delivered to retailers by the end of the month.

“We have had a lot of excellent things happening in the retail environment in the UAE and we believe that it is time to open up our BlackBerry retail concept store,” said Chris Corsi, country director for the UAE, Oman, and Pakistan.

“In the store we will be able to show consumers the full experience of the BlackBerry devices and they will be able to come in, upgrade to new software and do data transfers etc.”

The Q5, which comes in three colours – white, red and black – will appeal to a wide range of consumers, said Mr Corsi, particularly young people and small businesses.

“You get pretty much the same features [as the Z10 and Q10],” said Mr Corsi.

“Obviously the size of camera is a little bit different but it is a different price point and we have worked on the product to reach that price point. But I wouldn’t say you get less on a Q5 than you do on a Q10. It’s a different type of smartphone.”

source: http://www.thenational.ae

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