The Apple rumormongers simply won’t let talk of an Apple Car die.
Just months after reports indicated that there was, in fact, no Apple Car on the way, now a new document is sure to stoke the fires of Apple fans’ hopes that the company’s logo will grace an automobile in coming years.
A letter Apple sent to the U.S. National Highway Traffic Safety Administration (NHTSA) in November, surfaced by Venturebeat on Friday, includes passages that indicate the company is interested in being a part of the autonomous automobile movement.
Addressing the NHTSA’s proposed Federal Automated Vehicles Policy, Steve Kenner, Apple’s director of product integrity, wrote, “Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”
That last line is the money phrase: including transportation.
Although a number of reports have told of a secret Apple Car project and automobile industry hires by the company that may or may not have to do with the creation of an Apple car, this is the most direct phrasing from the company indicating an interest beyond dashboard systems like Apple’s CarPlay. … see more