When you are marketing your business, you need a great strategy. You know the importance of social media to the success of your company. Social media is one of the most cost-effective forms of advertising and can get you noticed by your prospective clients. Social media is easy, right? Maybe. There are seven costly mistakes you could be making on social media when you market your business.
#1 Not Engaging Comments
When using social media to promote your business, you need to address any comments made to your post, or to your page. If you own a small business, you may be quite busy. It is acceptable to respond within a 24-hour time-frame. If you do not respond to questions or concerns, you may lose the interest of potential clients. They may be put-off by the lack of response. Others who see that you have not responded may be leary of doing future business. If you are uncomfortable with this task, you may want to invest some time in quality negotiation seminar to gain confidence in communicating properly in certain situations.
#2 Not Having a Lead Generating Strategy
When you attract followers to your website, you need to have a plan in place to generate future leads to follow up on. Have something for your potential customers to sign up for like a newsletter, business updates or notification of upcoming promotions. Then you have a list of contacts for future marketing.
#3 Posting On Social Media Too Often
You want to be posting often enough to keep your business in the minds of your target audience; you do not want to post so often than your presence becomes an annoyance. If your company becomes annoying on any of the social media formats, you may get blocked by your current followers. It is recommended to post one to five times a day, but that would depend on the content and the social media format.
#4Not Posting On Social Media Enough
If your business is only posting on social media once a week, or worse, once a month, You are not posting enough original content to keep your followers engaged with your site. You need to rethink your strategy. Posing on social media can encourage views to your site and boost your ratings in the search engines. Posting on facebook three to five posts per week is believed to be ideal by some. Use your analytical tools to determine which ore your posts are generating the most attention, and plan from there.
#5 Forcing a Connection
If you are sharing a story or post about a current event, you will need to ask yourself if your business is somehow related to the post you are sharing. If it is not related, find something else to share. It’s fine to post something irrelevant occasionally. Most often, you need to post something of value, or at least something appealing and fun for your followers.
#6 Not Utilizing Your Strengths
If you excel at producing video content, do that. If you are a good writer, then write a blog to keep your business in the mind of your followers. If you are not great at writing useful content, hire someone. You will not attract customers to your business unless you keep your content looking professional.
#7 Your Content is Not Relevant to Your Followers
If you have gotten into the habit of posting cute kitten videos, you will not be attracting future customers. Your customers care about customer service. You may want to focus on a service you can provide. You could blog about topics relevant to your industry. You can provide a free download of useful information. Avoid boring content. Provide content that will show your customers they are valued.
When used correctly, social media will work for you. Offer great content and provide great service. This is what your future clients will be using to judge your business practices. With useful content and timely responses to comments and concerns, you can build your business through social media.
by: Mikkie Mills