5 Technological Solutions for Small Businesses

Newsmaster
Apr 26, 2017
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If you’re serious about making your small business as successful as possible, now is the time to start using technological solutions. While there are numerous technological solutions at your disposal, you may find the following products and services particularly beneficial for your company’s growth process:

  1. Utilize Customer Relationship Management (CRM) Software.

One great way to keep your small business on the road to perpetual growth is through the use of customer relationship management (CRM) software. This software is important because it will empower you and your staff to record key information regarding the purchasing behavior of your clients in one central location. Once this is done, you’ll be able to market products more effectively. The average return on investment (ROI) for companies is 5.60% for each dollar spent.

When you start looking for CRM software, make sure that the products you seek out come with most or all of the following features:

  • Remote access
  • Follow-up tracking
  • Simplicity and ease of integration
  • Mobile access
  • Integrated analytics
  • Stronger multichannel support
  • List management
  • Campaign management
  • Master data management
  • Flexibility and customization
  • Lead generation
  1. Invest In Digital Marketing Services.

Another technological solution that you can use to keep your small business moving forward is investing in digital marketing services. This approach is empowering because it will enable you to advertise your company’s products and services via internet. Some of the digital advertising techniques you can gain access to include:

  • Content marketing
  • Responsive web design
  • Online reputation management
  • Web design and development
  • Email marketing
  • Blog work

As you start looking for the ideal digital marketing company, try to find a team of professionals who can also offer public relations services. These services will help enhance your relationship with both your target market and the media professionals who disseminate information about your brand to the public. Some of the PR services that a digital firm might offer include:

  • Media Relations
  • Product Placement
  • Content Creation
  • Grassroots Marketing
  • Partnership Opportunities
  • Media Training
  • Editorial Placement
  • Media Round Tables
  • Desk Sides
  • Print Placements
  • Award List Monitoring
  • Digital Placements
  • Press Kit Creation
  1. Develop An App.

If you haven’t jumped on the app bandwagon yet, now is the perfect time to do so. These days, apps are the perfect way for small businesses to remain in constant communication with prospective clients. Some of benefits of a mobile app include:

  • Being visible to customers at all times
  • Creating a direct marketing channel
  • Building brand and recognition
  • Improving customer engagement
  • Cultivating customer loyalty
  1. Digital Checklist.

Every minute of planning saves ten minutes of work. One great planning strategy that can help you become more productive and organized during the work day is creating a checklist. Digital checklists are a great technological solution that will enable you to record all of the tasks that you and/or your staff need to complete in a work day. You can obtain digital checklist products from organizations like ZIPChecklist.

  1. Start Using Hadoop Products.

Hadoop is a Java-based programming framework which supports the storage and processing of big data. The framework is one aspect of the Apache project. Using various Hadoop products can empower you and your staff members to complete daily operations with greater excellence and expedience. If you’re looking for analytics for Hadoop, know that you can find them through organizations like SAS.

Don’t Delay: Start Using These Technological Solutions Today!

If you’re serious about making your small business as successful as possible, now is the time to tap into the power of using technological solutions. Five technological solutions that can be particularly beneficial for you include utilizing customer relationship management (CRM) software, investing in digital marketing services, developing an app, using a digital checklist, and purchasing Hadoop products!

 

Author Bio:  Jeremy is a tech and business writer from Simi Valley, CA. He’s worked for Adobe, Google, and himself. He lives for success stories, and hopes to be one someday.

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