5 Myths About Digital Marketing

7 years ago | Posted in: Latest Politics News | 901 Views

More businesses are getting into digital marketing to stay competitive and acquire more customers through the Internet. While digital marketing is accessible, it is constantly evolving as consumer behaviors change, marketing trends pop up and technology improves. Due to the ongoing fluctuations in digital marketing, there is a lot of misinformation and hype that eventually translate into myths about digital marketing. Here are five common ones that you need to be aware of if you’re new to this marketing strategy.

Myth #1: SEO Is Dead

Winning with SEO is so challenging that many influencers and marketers are claiming that SEO is dead. However, there are still companies that are spending hundreds of thousands of dollars into SEO because of the results they’re seeing from their investment. Business2Community said it best when they wrote that what worked in 2010 won’t fly in 2016 and what worked last year can’t be guaranteed this year. SEO may not be the first go-to digital marketing strategy for businesses but it can still work if you approach the channel strategically.

Myth #2: Social Media Doesn’t Work for X Industry

Many businesses claim that social media doesn’t work for their industry or marketplace. In reality, social media works for most industries and markets. It’s more about which platforms you use and the strategy that’s being used. For example, it might make sense for a local Calgary Dentist to develop a presence on Facebook but an offshore supplement manufacturing company will see much better results by using LinkedIN and developing relationships with potential clients.

Myth #3: Email Marketing Isn’t Worth It

While email open rates and clickthrough rates have dropped over the last few years, it doesn’t make sense to abandon email marketing altogether. Hubspot statistics show that businesses are getting results from email marketing by using segmented and targeted emails. eCommerce sites are using email effectively by sending notifications when potential customers abandon their carts. 75% of companies say that email offers excellent to good ROI. It’s just a matter of whether or not you’re using it effectively. It helps to work with an email marketing agency if you want to increase the results of your campaigns.

Myth #4: Once You’re Satisfied with Your Test Results, You’re Done

Whether you’re working on a landing page, creative or an email marketing campaign, you want to test different elements and approaches to optimize for the best results. The problem is that once marketers see anything from good to great results, they stop testing altogether. In reality, they should always be testing their campaigns. In order to make sure their tests do not interfere with running their campaign, they should set aside 10 to 20 percent of their traffic to testing. Continuous testing is where big lifts in conversions are found and can yield results deep into the testing cycle.

Myth #5: Digital Marketing is an Automated System

Many businesses are attracted to the idea that you can automate many aspects of digital marketing. What they don’t know is that digital marketing is just as demanding as other marketing strategies. You need to constantly maintain a social presence, acquire links, produce content, reach out to potential partners, test ad campaigns, and more. There is a lot of creation and reiteration in digital marketing. Many businesses fall into the trap that they can just set it and forget it only to end up getting stagnant with their marketing. As a result, their results tends to fall off and their competitors slowly overtake them.

In conclusion, there is a lot of strong reasons to get into digital marketing. But businesses need to understand that it’s not a shortcut or simple solution to their business woes. It is just as challenging as traditional marketing channels and mediums.

 

By:  Kevin Faber 

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